For the Enterprise to develop its “Equity Engine” a Marketing Intelligence System (MIS) needs to be present. Our MIS is a system consisting of 7 sub-systems working together to drive Enterprise Brand Equity, sustainability, profitability, and efficiency. For the most part, Enterprises may have one, two, or three of these systems partially or fully developed and are aware of how the Enterprise is not performing as expected. Once these individual systems have been developed within the Enterprise they interact with one another as a holistic system and act as an “Equity Engine” that drives the Equity profile of the Enterprise.