All Enterprises need to revisit their business strategies, organisational strategies, and Marketing Strategies each year in order to ensure their relevancy to the market they serve. Our team of Marketing Strategists provides modular services in this regard to support management teams, marketing managers, and business owners to ensure that they have a well-crafted strategy for the coming fiscal.
A Marketing Strategy is formalised around the Enterprise’s core values, its vision, and its mission as well as embracing its marketing mix. The Marketing Strategy contains the critical building blocks needed by the Enterprise to fulfill its brand promise and sustain its value proposition.