Supporting the Marketing Strategy, the Marketing Plan, and the MIS is the much-needed Marketing Infrastructure (MI). Our MI consists of various Digital, IT, IoT, and AI systems and platforms that not just houses the Intellectual Property of the Marketing Department, but the MIS and its actionables such as the Marketing Strategy and the Marketing Plan. This infrastructure “hub” connects all data centers and ensures the seamless integration of data and information not just between systems and platforms, but between departments such as Production, Management, Sales, Marketing, Finance, HR, IT, etc. ensuring the delivery of real-time information and data needed to put the Enterprise on the cutting edge and deliver its brand promise to its target market on time, every time.