SEO (Keyword Specific)
Keyword Specific SEO
These are our monthly and recurringkeyword-specific engagements for SEO. This process is focused more heavily on improving traffic to the site and more importantly encouraging conversions for your business.
This comprehensive service is a keyword SEO engagement that you can rely on to take care of all the monthly SEO requirements for your business. This package includes On-Page Fixes, Link Building every month, and also Keywords as well as content creation within the efforts and Website Loading Speed as part of the campaign.
SEO Purpose
Search Engine Optimisation (SEO) is the process of optimising a website so it appears on page 1 in the search engines (primarily Google) for the search phrases prospects who do NOT know of the website or business use when searching for the products and services that the business and website attempt to sell.
These results appear in the organic listings, not the paid listings, and not the maps listings
So the idea with this is that when people are searching for your products, they find the business we are doing SEO for first and contact them about doing business. (i.e. In positioning your website on the top of Google for the keywords people use when searching for your professional products and services, you will enjoy free targeted traffic from the search engines
Another part of SEO, often ignored, is optimising your brand on search engines when people are specifically researching your business. Part of this is reputation management, however, SEO itself should help this by providing quality content on business directories and other properties when they directly represent the brand. These elements of SEO should be accurate, as this can have a negative impact on this.
Traffic from search engines is highly desired as prospects are often in a purchasing frame of mind when searching for what they need. They are in the market to buy when they search for your professional services or products. So the conversion process to a lead or sale from search engine traffic is often a lot higher than other forms of interruptive styles of advertising
Paid traffic from search engines is also getting more and more expensive. As such, despite the early investment required to position a website well, over time the ROI from SEO traffic can be much higher than that from paid traffic
SEO Is Working When:
Success in SEO means the website being SEO’d is ranking well in Google for the keywords being targeted in the campaign. This means at a minimum, most keywords are on page 1 of Google. Many keywords will hopefully also be within the top 3 positions
This will be reported on with the monthly SEO Ranking report
Typically this will also mean an increase in organic (free), search-driven traffic to the website
This will be reported on with the monthly traffic reports generated from Google Analytics (assuming access to Google Analytics has been given)
A successful SEO campaign will also ensure that your business is represented strongly and professionally when people search for the business specifically
These are the basics of a reputation management campaign
There are many listings for the business in business directories etc, taking most places in Google page 1
All entries related to your brand are written professionally and correctly represent the client’s key messages (this depends on your adherence to appropriate quality checks)
Our SEO Process
Initial Month
Initial audit and research
Penalty analysis
Keyword recommendations
Initial benchmarking
Onpage recommendations
Update approved onpage recommendations
Beginning of authority enhancements through building backlinks
Business Directories
Web 2.0 Properties (not connected with the client’s brand)
Social bookmarks
Guest blog posting
Unique articles (not connected with the client’s brand)
Social Media shares
Regular Monthly Jobs
Correct website quality issues
Ongoing onpage improvements
Ongoing authority improvements
Business Directories
Web 2.0 Properties (not connected with the client’s brand)
Social bookmarks
Guest blog posting
Unique articles (not connected with the client’s brand)
Social Media shares
Monthly reporting and recommendations
Quartarly Jobs
Quarterly full SEO profile audit to ensure compliance with Google’s quality guidelines
Actively disavow backlinks we do not believe are compliant with Google’s quality guidelines
SEO Limitations
SEO as a service is designed to “optimise” the way a website (and the business it supports) performs in the search engines
SEO really should only be seen as a foundational (albeit an important one) building block to a robust marketing strategy
SEO does not do anything outside the relationship between the search engines and websites
Typically (but not always) this translates into an improvement in traffic to the website
A limitation of SEO is that this is not always the case. In some industries, there is limited “stock” for search traffic
Assuming a successful campaign does send more traffic to a website, the next limitation of SEO is that it does not take responsibility for converting that search traffic into more or better leads. In fact, the implementation of an SEO campaign may even work against this
Conversion rate optimisation is the service that creates value here. This can be invaluable when working together with meaningful SEO
SEO does not build a database for prospect nurturing. Nor does it nurture
SEO is not part of a sales process either it does not convert leads to sales
The major players can also randomly change the rules, resulting in the degradation of results. You should be aware of this on the off chance Google has a major shift in the future