Please note that this is the setup fee. Depending on your choice of package, the monthly rates are shown below.

Email Marketing

Select Email Marketing Package

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Setup of Email Marketing Campaign

Terms and Conditions

This service is on a month-to-month basis. We require is 30-days notice if you wish to cancel

Basic

$ 377.00

/ month

Month 1
· 2 weeks required for briefing and writing
· 1 email per week for final 2 weeks of the month
Month 2 and Onwards
· 1 email per week ongoing (4 emails a month)

This package is ideal for the nurturing of an existing database, reminding them of the business’s offerings

Intermediary

$ 377 .00

/ month

Month 1
· 2 weeks required for briefing and writing
· 6 emails for final 2 weeks of the month
Month 2 and Onwards
· 1 email per week ongoing (4 emails a month)

This package is ideal for businesses that are only just starting out with email marketing is a strategy.

The idea is to be testing the database and gathering results to work with.

Advanced

$ 377 .00

/ month

Month 1
· 2 weeks required for briefing and writing
· 15 emails for final 2 weeks of the month
Month 2 and Onwards
· 1 email per week ongoing (4 emails a month)

This package is ideal for getting new clients to the business moving. The focus here is getting leads to act and acquiring new business.

Re-Ignite

$ 377 .00

/ month

Month 1
· 2 weeks required for briefing and writing
· 1 emails for final 2 weeks of the month
Month 2 and Onwards
· 1 email per 2 weeks ongoing (2 emails a month)

Stopped using database, has existing clients. Costs less to keep client than acquire new one

Email Marketing Service

This product is either a once-off email marketing solution or a recurring monthly email marketing solution that covers the process of briefing, creating, and editing an email marketing campaign.

Email marketing in any business is often one of the most cumbersome and inconvenient marketing processes to execute, and this product brings regularity and convenience to the creation of the content of this extremely important and effective exercise in marketing.

The key to the success of this email marketing product is to ensure that the emails are extremely valuable to the audience and also created with a specific purpose each time an email is sent.

One of the keys to the success of this campaign is to ensure that the emails are not only and always self-serving towards the business but instead focused on providing value and information to the audience which in turn presents the business as an expert in the field.

Email Marketing – Purpose

This service is for businesses who feel that they can benefit from more regularly engaging with their audience and providing value and information to the audience. The goal is to remain top of mind and to nurture the relationship between the business and the audience so that when they are ready to purchase, they select their business as their service provider.

It is key to mention that the purpose of this campaign is not to sell in every message that is sent out, but instead to nurture and provide value.

Email Marketing Is Working When

We are successfully creating and communicating the message requested and the audience is being nurtured and gaining value from the relationship.

Your business and sales results are improving thanks to the efforts made in the email marketing campaign.

Action is being taken by the recipients of the emails. These actions could be in the form of requesting more information, purchasing from an online store or simply having their opinion of the business impacted in a positive manner.

Quantitatively, this campaign is working when the following metrics are remaining or moving in a positive direction according to the industry standard for email marketing:

Open rate
Click-through rates
Unsubscribes
Replies
Bounce rate

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Email Marketing – Process

Discovery

A briefing document is supplied according to the requirements of the campaign. This can either be for a once off campaign (bespoke and campaign specific) or for a recurring monthly email marketing campaign.

Preparation

The copywriting team creates the emails according to the briefing documents and the meeting.

This content is sub-edited and provided to you for approval.

Adjustments

Any feedback or adjustments to the content is provided by you to the team and these Implemented

Campaign Design

Should you wish for the emails to be accompanied with a design element, this project can be loaded as a separate job in the portal to be executed by one of our expert designers.

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Campaign Management

Email campaigns can be tracked in real time from the email management portal.

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Campaign Reporting

Realtime reporting is available in the email portal.

Email Marketing - What's Next?

Following success in Email Marketing...

Following the success of the email marketing campaign, we suggest the following strategies:

A Linkedin Outreach Campaign or Lead Funnel will work towards growing the size of the database that the email marketing is being sent out to.

One or more recurring monthly blogs that you can get written by our copywriting team. This will provide more content to choose from to be included in the marketing campaign.

Increasing the frequency of the emails being sent out. This could include sending more than one email a week obviously within reason, so as to not overuse the database.