Social Media Management
Monthly Social Media Management
Social Media Management Products
Our Social Media Management services are classified into two styles.
The first style of service is a brand-level management service starting with the management of a minimum of three social media platform profiles. (Facebook, Instagram, and LinkedIn are highly preferred by the majority of brands)
The second style of service is a platform-specific standalone management service
Additional profiles can be cost-effectively added to the basic service.
Platforms we can look after include: Facebook, LinkedIn, Instagram, Twitter, and Pinterest
Starter
- Management of 3 Profiles with 9 monthly posts
- Client’s Content Distribution: (5 Posts Images, videos, blogs, etc.) provided by client and distributed by us.
- Content Analysis is available
- Google Analytics Integration For Web Traffic Report is available
- Monthly overview report
Intermediate
- Management of 3 Profiles with 18 monthly posts
- Client’s Content Distribution: (10 Posts Images, videos, blogs, etc.) provided by client and distributed by us.
- Content Analysis is available
- Google Analytics Integration For Web Traffic Report is available
- Monthly Analysis and Recommendations
Advances
- Management of 3 Profiles 30 monthly posts
- Client’s Content Distribution: (20 Posts Images, videos, blogs, etc.) provided by client and distributed by us.
- Content Analysis is available
- Google Analytics Integration For Web Traffic Report is available
- Monthly analysis and recommendations
Social Media Management Services - Purpose
Managing Social Media profiles is very time-consuming. When done with local resources or employees, it either gets very distracting and expensive for a business to do it themselves.
Also, taking into account the wide range of different popular social media platforms, it is a challenge for most businesses to maintain marketing expertise in all these areas, unless it's your specific area of expertise.
The purpose of our management services are twofold:
Firstly, we aim to provide a cost-effective social media management service to businesses. To achieve the objective effectively our services and processes are mapped to ensure:
We understand and represent each end client’s brand
We produce content (in image and language) that is of an exceptional quality that meets and surpasses the standards of our clients
Our offerings are priced at significantly lower rates.
Secondly, we keep our team’s skills (for each social media platform) up to date, ensuring our services are as effective as possible for the long term. Some measures of effectiveness could include:
Audience growth
Reach growth
Quality engagement
Traffic to your website
By maintaining a team of consultants that ONLY do social media, professionals that live it and breath it, we ensure that the work we are doing on your behalf has the maximum potential to meet your goals, as documented in the service brief
Social Media Management - Is Working When:
Content is both delivered and approved in a timely manner to ensure final content is complete in time for the publishing schedule.
Your brand is enhanced by the content.
The goals agreed to in the briefing document are focused on and generally achieved.
Where direct conversion and/or lead generation are a goal of this service, we must be mindful that these goals are secondary and typically are an indirect result of this management service.
Often, conversions made using other lead generation activities are supported by our Social Media Management service, or conversions that start with this service, are nurtured to completion using another channel.
Social Media Management - Indicative Process
Setup Month
Initial Briefing
Complete and agree on Social Media Marketing Brief
Social Media Platform Analysis and Recommendations
Update profiles if required following recommendations
Content Creation For Platforms as required
Graphic Design
Captions
Blog Posts
Meeting to review and approve content
Direct Marketing for all Platforms Where Required
Regular Monthly Work
Marketing Strategy - Includes basic advertising budget to assist with development of followers and engagement for relevant services.
Add Tabs related to business
Supporting Social Media Advertising budget to improve Likes and Engagement
Grow followers
Create Tweets relevant to Trends
Target lists of relevant users
Use business hashtags
Google Plus
Join Communities & Groups
Add relevant people to your Circles
Create Business Boards
Business Board liking & sharing
Grow Followers.
Linked In
Make relevant Connections
Research and use of hashtags
Comments on relevant posts
Grow Followers
Re-pin
Grow Followers
Research and use of hashtags
Content Strategy
Create imagery and captions for all content in advance
Submit content for review and approval
Fine tuning of content to end client’s satisfaction
Following content approval, schedule for publication
Reporting
Social Media Management - Limitations
Social Media Management is more about creating brand presence, supporting other marketing efforts, and reaffirming core business messages than direct lead generation.
If you are looking for fast and direct response lead generation, this is not an appropriate strategy for you, although some lead generation is possible, given the right attention
One major limitation of organic social media marketing is that the client has no control over their audience. The social media platform algorithms control how much reach organic posts get in front of the built audience. With an ever-increasing amount of information flowing through social media channels, it appears business channels get less and less reach every month.
This lack of control and real ownership is important for clients to understand as it should be part of their thinking about how they use the audience they develop in these channels
Social Media Management - What’s Next?
Email marketing is another great extension of a successful social media marketing campaign. A great way to overcome the challenge of loss of control is to develop an email marketing database off the back of the social media effort by endeavoring to convince the social media audience to join the email database through sporadic posting. Once the social media audience has agreed to join the email database, you then have control over the marketing communications that will reach your prospects
If the social media management campaign is going well, the easiest and most obvious next strategy for you is to build on this success by implementing an advertising-based social media lead generation strategy. This is an extension to the previous point around developing an email database.
Another service that you could consider would be a search-related marketing service as this would open up a completely new marketing channel for you.