Facebook Advertising (Lead Generation)

Facebook Advertising - excludes Ad spend on Facebook

This service is on a month-to-month basis. We require is 30-days notice if you wish to cancel

Facebook Advertising Lead Generation - Purpose

The purpose of this lead generation campaign is to build a database of prospects that come from the client’s defined prospecting group.
The database developed from this service is an asset for the client’s business. It should be sold to the client as an asset to their business.
While the purpose of this service is not immediate sales, through ongoing and regular nurturing, the database should turn into a continual and regular source of business for the client.
It is a long-term marketing strategy that aims to be a part of assisting the development of a long-term healthy business, via a database. It should not be sold as an instant sales generator.
This service acknowledges the reality that many real prospects just are not ready to buy today, so during this process, we rather collect the data of these prospects, so your client can be “front of mind” when these prospects are ready to buy.

A database of relevant and targeted prospects are being collected into a CRM or email management tool
The database is being built cost-effectively

An initial Skype Briefing to discuss your campaign and understand the precise prospecting group we are targeting
Completing a Facebook Advertising Template for your Ads
Produce the lead bait if required
Create a Pixel for Conversion Tracking and apply to the website where applicable
Set up your campaign and Ad Sets
Create your ads and send for your quality review
Setup a database in Mailchimp if your client does not already have one
Have your client make necessary adjustments to their CRM if they already have one, ensuring we collect the leads appropriately for their system
Conduct a review meeting with you to ensure all collateral is appropriate and of an acceptable quality standard
Your campaign is made live following your approval
Ongoing internal reviews & adjustments of campaign
Weekly Reports for the first month only